a launch nobodywatches isn'ta launch.
A launch date circled in a project tracker isn't the same as a launch date on the calendar of the people you actually want watching. Most reveals get announced once and then rely on someone remembering — a bet against how anyone actually uses a calendar.
what changes.
It's a changelog entry. Get the reveal on invitees' calendars the moment you announce it, then nudge them back the second it goes live.
a day inthe life.
how it worksfor product launches.
- 1
The moment someone opts in to hear about the launch, it lands on their calendar with the actual join link attached.
- 2
A reminder fires as the go-live time approaches, timed to when attention is easiest to lose.
- 3
A final nudge goes out right as it goes live, so the room is watching at the moment that actually matters.
worthasking.
does nudgt replace our changelog or email tool?
No — it doesn't replace your changelog, email tool, or streaming setup. It takes whoever opts in to hear about the launch and puts the actual go-live time on their calendar, with reminders running up to it.
what if someone still doesn't show up?
A reminder closes the gap between registering and remembering — it doesn't guarantee attendance. What it does is remove the single biggest reason people miss things they meant to attend: it stopped being in front of them.
is this only for product launches?
No — launches are one of the places it gets used most, not the limit of what it works for. The same calendar-invite-plus-nudge-sequence mechanic applies anywhere someone needs to show up to something they said yes to.
alsocommon.
product launches rarely happen in isolation — these get run the same way.
ready tofill theroom?
Sign up now, no credit card required — you're in immediately. Try it on your next product launche campaign, at a founding rate that stays yours for good.